Better Days Tour
For Benjamin Ingrosso’s Better Days 2024 tour, we aimed to craft a digital experience that embodied the vibrant spirit of the ‘80s, seamlessly connecting fans to his music and the energy of the era.
For the Better Days 2024 tour, Benjamin Ingrosso needed an online experience that captured the essence of his latest album and the nostalgic charm of the ‘80s. Inspired by the mixtape culture of the time, we styled tour dates as cassettes, complete with a hand-written font for locations and tape overlays for canceled or sold-out shows.
Built in just two weeks, the website drew over 68,000 visitors in its first week, leading to numerous sold-out shows and rave feedback from fans and the client alike.
SERVICES OFFERED
Design
Web Development
WEBSITE
BRIEF
Benjamin and his team came up to us in anticipation of his Better Days 2024 Tour.
The goal was to create a website where fans could view all tour dates and buy merch in a way that matched his latest album’s style.
They were extremely happy with 2023’s results, and came back to work with us on Benjamin’s new tour.
We were given a color palette, numerous pictures of Benjamin that we could use, and the theme for his newest tour which was the ‘80s.
The client communicated to us that they loved what we had done last year, and they wanted to keep a similar structure while adapting to this newest album’s style.
With the ‘80s as the theme, we styled the tour dates as cassettes, capturing the era's nostalgic charm.
To enhance the mixtape feel, we used a "hand-written" font for the tour locations on the cassettes, making them look personal and hand-made.
For canceled or sold-out shows, we created an asset resembling tape placed over the cassette, adding a unique and authentic touch to the design.
We then pitched the final ideas to the client and they absolutely loved them!
Thanks to being able to follow last year’s structure, we were able to quickly design the website.
We also made a couple of hero variants, designed the rest of the website, and had it finished within a few days.
We also created a countdown page to build hype before the release, allowing users to enter their email for notifications and boosting anticipation for the website.
As a final touch, we decided to add a noise/scratches layer on the website. This made the feel more immersive and unique.